Temos Conference topic: Ilan Geva - the DNA of successful brands in medical tourism
ADENINE. THYMINE. GUANINE. CYTOSINE. Those are the compounds providing the basis for life. They are the letters that make the DNA code and their various permutations can determine everything from our physical appearance to the risk of being born with a devastating disease. In the short history of Medical Tourism as we know it (last 10 years) about 100 countries have embarked on this promising revenue source. They never checked their Brand DNA... Are they all successful? Hardly, as a matter of fact very few countries have built a successful brand, put together systems and ensured the future of this business in their destination for generations to come. We will review the situation, mention only a few destinations (we can’t insult too many), but we will mention positively what should be done. If Mayo Clinic did it, why shouldn’t you?
Our speaker from the US: Ilan Geva
Ilan Geva is a global branding and consumer behavior expert who provides consulting, teaching, training and help in practicing and implementing all brand touchpoints. He develops and creates Brand platforms including brand vision, brand strategy, brand personality, using strategic branding solutions for multinational, national and regional entities. His work has won over 100 industry awards around the world.
Ilan teaches Branding at the University of Chicago and Consumer Behavior & Marketing at DePaul University. He is invited to speak at many international conferences. He helped many countries, doctors, hospitals and healthcare providers solidify their brands while working with some of the largest and best-known Healthcare and travel brands in the US and abroad.
Among them: Rehabilitation Institute of Chicago, Kaiser Permanente insurance-California, Mercy Hospital in Des Moines, Open System Imaging-California, Lasik Plus-Ohio, Alexian Brothers Hospital-Illinois, Swank Healthcare-Missouri, Glaxo Smith Klein & Richardson Vicks- South Africa, Bayer Aspirin-USA Gusib health tourism organization & consulting- Turkey, ME-DENT Regenerative medicine dentistry and stem cell- Croatia, Wallcott Holdings Sydney and New York, Anderson Podiatry Center – Colorado, University of Chicago Medical-Illinois, BIOSTAR Korea/Japan, and more. He helped national and state tourism organizations grow their constituencies and tourism revenue including: The Mexico Tourism Board, Lisbon Convention Bureau, Turismo de Portugal, British Tourism Authority, Hawaii Tourism Authority, Israel Ministry of Tourism, Illinois Department of Tourism, State of Iowa Tourism Division, Satour (South African Tourism), Turkish Tourism, as well as airlines, hotels and car rental firms. Her driving forces? A natural cocktail of surprising energy, elegance and generosity.
For further information about the Temos Conference program please see here.
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