A staunch advocate of Global Travel or Medical Tourism, Joyce has led various initiatives in the Philippines and internationally by partnering with the government and private sectores in the development and promotion of the country's Medical and Wellness Tourism programs towards global competitiveness.
In recent years, she has been advocating the ASEAN Economic Community intergration for healthcare trade service that includes Medical Travel. At present, Joyce is the President & Country Manager for Philippines in the Aster DM Healthcare group headquartered in UAE, now considered as one of the largest healthcare conglomerates in Asia.
Concurrently, she is Founder & Executive Director for HealthCore- the center for global healthcare management and medical tourism research and communications in the Philippines - conducting and facilitating workshops and conferences on international healthcare management standards that include accreditation for JCI, NABH Intl., among others.
In 2015, she was chosen to be one of the National Assessors of the Philippines' Department of Tourism for the official starting of accommodation sector and Philippines' Regional Representative for TEMOS certification in Germany.
Joyce finished Bachelor of Science in Tourism (Cum Laude), with Masters in Business Administration, and presently completing her Master in Strategic Econimics. in 2012-2013, she was also Project Editor for Philippines Daily Inquirer's Health & Wellness section and authored the Philippines Medical Tourism Compendium.