... is a Panamanian, founder of PANASALUD, the first Medical Communications startup in the country, leading the Medical Communications platform business in the Republic of Panama since March 15th, 2001. The creation of PANASALUD was one of the most disruptive events in the Medical market of the country, by introducing new media, technology, upgrading the systems in more than 500 individual medical practices and organizing the market in the first Medical Directory of Central America under the brand "Salud Panama" (Health Panama), in the website SaludPanama.com, which still today leads the Panamanian market as the main source of information about medical providers and services, and is also published on a printed magazine and in Television for the whole country.
As a pioneer on the Medical Communications field in Panama, Luis has been selected many times by public and private entities in Latin America, The United States, and Europe to cover news, events, and information on Health, Science and Innovation.
In 2012 Luis founded the first initiative to promote the Panamanian medical services to patients from other regions, under the brand HealthPanama.com. Trough this new project, a comprehensive portrait of the country's medical capabilities and history is presented to the international medical travelers as an option for care and treatment of their health problems.
Today Luis Santamaría leads PANASALUD as General Director. His most ambitious (and successful) project is the PANASALUD Congress, focused on Business, Marketing, Technology, and Medical Tourism, with the support of over 200 companies in the country and many others from the LATAM region.