Temos Conference topic: Keith Pollard - The role video in your digital content strategy
The presentation will examine the increasing role of video content in enhancing search engine visibility and building the reputation of hospitals, clinics and doctors who are seeking to attract patients both in the domestic and international markets. In an increasingly competitive market for paying patients and medical tourists, it’s vital that healthcare businesses get the best return on their online investment. It’s not just about spending money on Google Adwords and search engine optimisation. On the web, “content is still King”, and video content is an essential part of the online marketing mix. Keith Pollard will provide an overview of an approach to video work that is working successfully in the UK and how this can be applied in international markets.
Our speaker from UK: Keith Pollard, Managing Editor of International Medical Travel Journal (IMTJ), CEO of Intuition Communication
Keith is one of Europe’s leading experts on medical tourism and cross border healthcare, attending and contributing to major conferences across the world on the subject. He has been responsible for many initiatives in the sector including the first patient guide to the EU Directive on Cross Border Healthcare, a Code of Practice for Medical Tourism, a Good Practice Score for Cross Border Reproductive Healthcare, and research into patient experiences of medical tourism. He is responsible for the development of consumer-focused medical tourism sites such as Treatment Abroad, and the B2B publication, IMTJ – International Medical Travel Journal. Through his IMTJ Blog, he provides valuable insight into the medical travel business. His career has embraced the pharmaceutical industry, the marketing and management of private hospitals in the UK and internationally, and consultancy, research and feasibility studies for healthcare ventures.
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